Client: Catherine Chu, Sales Enablement Learning Manager, Cardlytics (selection from full set of images below).

Background: When Catherine reached out to me for headshots, she explained that since Cardlytics already had a beautifully branded website, their needs were solely for modern headshots of select team members.

Strategy: During an early conversation with Catherine when we were discussing her team's desire for more modern style headshots, I learned that Cardlytics' Atlanta offices were at Ponce City Market; at that point the vision immediately came together. We agreed that the urban industrial backdrop of PCM would be the perfect setting for some beautiful, natural light portraits with a modern twist.

Execution: After walking the extensive property of PCM, Catherine and I selected 2 backdrops for their modern headshots: 1) an urban-industrial storefront with lots of texture and gray tones, and 2) a colorful urban-industrial windowscape.