Background:
Fractional Law Firm CMO provides experienced, high-level marketing strategy to law firms—without the overhead of a full-time hire. With over 40 years of combined legal marketing expertise, their team partners with midsize and large firms to drive growth, boost brand visibility, and help firms reach their business goals with clarity and confidence.
Strategy:
This session was designed to capture both the professionalism and modern, forward-thinking spirit of the team. The imagery will support their digital presence, showcasing their collaborative style, legal industry savvy, and approachable, energetic brand personality.
Execution:
We shot at WorCPlaces in Atlanta, incorporating a mix of headshots, environmental portraits, and candid collaboration shots. The team came styled in polished, modern attire with a cohesive palette and just the right pop of color. We focused on capturing authentic working moments—brainstorming, laptop time, coffee chats, and team interaction—to reflect their tech-savvy, strategic, and approachable brand.
