Client: Stacey Evans, JD, Stacey Evans Law (see below to for a selection of images from the full set).

Background: Stacey, a distinguished and talented complex business litigation attorney, reached out to me because she needed an online presence for her namesake Atlanta law firm.

Strategy: During our consultation, Stacey shared that she and her team are hard working, determined, detail oriented and dedicated to their clients. It made sense that she wanted to focus her branding images on environmental shots of her team that showed them working tenaciously on behalf of their clients. She also wanted to show the spirit of collaboration among her team, their work environment, and to capture some outdoor and indoor headshots.

Execution: We divided our time among (1) outdoor headshots and group shots, (2) indoor headshots, (3) office shots, and (4) board room shots. They did one outfit change in order to create some variety (but still, set continuity) of images for the website. We also did a healthy mix of tenacious/serious attorney shots, with warm approachable attorney shots to show both the grit and compassion of their practice.