Background: Parita Kuttappan is the powerhouse behind Awarify Coaching, blending deep expertise with a coaching approach that is both empowering and transformative. Parita’s clients appreciate her unique ability to guide them on their personal growth journeys through insightful questions and unwavering support. Her clients feel genuinely seen, as she acts not only as a coach but also as a trusted partner. Parita wanted a branding session that reflected her personal style of confidence, trustworthiness, and approachability—qualities that are core to her brand.
Strategy: The goal of this session was to capture images that highlight Parita's warm, empowering presence and professional strength. By focusing on environmental and headshot imagery, the images are intended for use across her website, social media platforms, and promotional materials. We incorporated Awarify’s signature colors and designed the imagery to evoke the feelings of confidence, comfort, and magic that her coaching offers.
Execution: We shot in two settings, starting with a coffee shop, the type of location where Parita typically works or take virtual meetings. We then moved to an outdoor mixed use location, capturing Parita in an urban environment with outdoor seating and interesting architectural features. Incorporating props like a laptop, coffee mug, and notebooks further emphasized her client-focused, transformative work style.
