Client: Tracy Styf, Executive Director at Town Center CID

Background: Tracy Styf is a powerhouse leader shaping the future of Town Center CID through strategic development and innovative projects. She needed modern lifestyle headshots that reflected her dynamic role and the forward-thinking nature of her work.

Execution: To capture Tracy’s vision, we chose a diverse, mixed-use environment that mirrored the vibrant spaces she helps create. She loved the idea of incorporating colorful hardscapes, urban backdrops, greenery, and outdoor seating to showcase a mix of professionalism and approachability. The session highlighted her leadership style in settings that felt both modern and authentic. The final images reflect a confident, visionary executive making a lasting impact in her field.